Customer: "I need a #Facebook page." Marketing Consultant: "Okay, but why?"
Sometimes I get these requests from customers telling me that they’re in desperate need for a #Facebook page and that they could very well be closing their business if they don’t have a Facebook page immediately!
OK, I understand! You want to be digitally present and you want your potential customers to have some tool to look you up, and you need to promote your business… etc.
But did you stop for a minute to think how this Facebook page will serve your overall marketing strategy? How does it fit in the bigger picture? What about other digital marketing tools? Which other social media platforms best suit your type of business? Do you have a website?
In today’s world when you must be up-to-date on everything happening in your industry, you need to ensure that your digital marketing plan will help you achieve your company goals. In other words, digital marketing is a component of your marketing strategy. So your Facebook page is a piece in your puzzle: your marketing strategy.
According to a study by Smart Insights, 46% of brands don’t have a defined digital marketing strategy, while 16% do have a strategy but haven’t yet integrated it into their marketing activities. So it is key to have a fully integrated marketing plan and strategy to get a real impact on your bottom line.
Need to define your marketing strategy and work on your digital marketing? Let’s talk.
Contact me at firstname.lastname@example.org